Imagen y Reputación

In a recent Q&A with Sparksheet's Dan Levy, Jeffrey Zeldman said:

Content informs design; design without content is decoration. Content has the same relationship to design that product has to advertising. Good ads are based on the product; good designs come from and facilitate the content. This is one reason we bring content strategy to every design assignment, and one reason we insist on working with real content, not lorem ipsum (placeholder) content. Nothing is sadder than a beautiful design that works great with lorem ipsum but doesn't actually support the real content.

Our shared goal, across all Web disciplines, is to create beautiful designs that prioritize, contextualize, and effectively deliver content that people want and need. That's what the Web should be. And, as always, it's ours for the making. Successful, collaborative design means making content matter, starting now. Think about it. Talk about it. Do it.

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